It was also more syrupy than the Five Drinks mule. Crafthouse’s Moscow Mule reminded our testers of a flat Squirt, with a bitter citrus element that’s closer to grapefruit than the lime promised on the can. The Five Drinks mule stood out from the rest because the others mostly tasted like different kinds of soda-too sweet, with one-note flavors. Most of the Moscow mules we tested were totally drinkable, whereas some other cocktails we tried were unpalatable. And, as always, please drink responsibly. If we missed any of your favorites, add them to our comments section below. There are many styles of canned cocktails you can try, with more coming out all the time. Our recommendations are widely available to ship, and you can likely find them at major liquor retailers. We set out to find the best, most readily available versions of three classic cocktails we want to drink this summer (and all year round): a boozy, balanced Negroni a zingy, citrus-forward margarita and a light and bubbly Moscow mule. Being able to grab a can or bottle of a perfectly mixed beverage means you can take full advantage of those bright, sunny days with little more thought than “where’s the liquor store?” and “where’s the recycling bin?” After all, summer is all about spontaneity and lightness. Ready-to-drink cocktails are perfect for when you can’t or don’t want to make your own drinks. Arguably, though, it’s even more fun to drink a cocktail and bask in its hazy afterglow. Mosaic handled the shopper marketing, while Veritas is assisting with PR support.Part of the fun of a cocktail is the ritual of crafting it yourself. The Beyond Beer lineup already includes Nutrl, Mike’s Hard Seltzers, Bud Light Seltzers, Okanagan and Brickworks. Buyers, with their ever-evolving tastes and desires for variety, are the driving force behind the company’s continued portfolio expansion. “Our Beyond Beer portfolio, supported by our industry-leading innovations team, is a large area of focus for Labatt as a company,” Port says. The brand began life in a small San Diego distillery before blowing up stateside. Port says that Cutwater’s differentiator is that it authentically delivers on the bar-quality taste, while providing the convenience of a ready-to-drink beverage. To that end, Labatt is also making Cutwater available at the Rogers Centre and Budweiser Stage in Toronto. In addition to getting consumers to try new innovations as the warm weather approaches, the Cutwater launch coincides with the kick off of summer activities, such as baseball games and concerts. Labatt says it is looking to expanding to even more offerings in the portfolio (the brand currently sells more than two dozen different varieties in the U.S.).Īccording to Port, the start of summer is where it typically sees an uptick in RTD purchasing patterns. Three cocktail offerings – Tequila Margarita, Rum Mojito and Tequila Paloma – are currently available. It also ran take overs at two LCBO flagship stores for a month. To meet consumers where they are, Labatt built a combination of displays, window cling signage and participated in LCBO programs online and in-store. “Bringing Cutwater’s canned cocktails to Canada is another way we’re continuing to expand our product lineup with industry-leading offerings, led by consumer trends and insights.” “Consumer demand for choice is continually evolving, with canned cocktails becoming the second fastest growing ready-to-drink sub-segment in Canada in 2022,” says Doug Port, VP of Beyond Beer at Labatt Breweries of Canada. Cutwater is looking to carve out an RTD niche in Ontario.īilled as the number one canned spirit-based cocktail in the U.S., Labatt is launching the beverage into LCBO locations exclusively, with consideration for future national expansion, according to the company.
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